Chatbots are becoming increasingly popular for a reason, and they can help with lead generation, customer retention, and even increase sales. So how can you use them?
1. Use Chatbots for lead generation
Does your firm rely on high-quality leads to pass on to your salespeople so they can generate value from them and close the deal? If so, chatbots can simplify lead generation for you by allowing you to capture leads with ease across multiple channels.
For example, when a Facebook Messenger bot interacts with a user, the user becomes a contact from your Facebook business page. The bot can further ask the user for their email address, phone number, or other relevant information.
This allows you to add the user to various other contact lists, whether a simple marketing mailing list, a lead nurturing campaign, or forwarding them to sales as qualified leads.
The best thing about using chatbots for lead generation is that chatbots don’t have fixed working hours; they are available all the time and allow you to nurture leads better rather than generate them.
2. Use Chatbots to Increase Engagement
Chatbots are software that is programmed to perform a specific function. They can even have fun “personalities” and act as friendly salespeople to turn to when you have a question.
You can match the “personality” of your chatbot with the tone of voice of your brand to create a consistent brand message. Many companies even give their chatbots names (see Rob Bot, 10to8’s chatbot) and backstories. You never thought that “employing” a chatbot could also be a cost-effective branding measure, did you? You can even embed the chatbot into your “Meet The Team” page.
Using your chatbot for branding activities can increase customer engagement and maintain customer interest, ultimately leading to more conversions and sales.
The chatbot can even be used for pure entertainment purposes, such as waiting for a human to respond or loading data. Not precisely a chatbot, but Domino’s Pizza Tracker, Dom, does an outstanding job keeping pizza lovers informed about their meal status while entertaining them with dad jokes. Funny ideas like this can draw attention to your brand, for example, when people guess whether the pizza tracker is accurate.
If the goal is quick engagement and response, you can set up auto-responders. For example, Facebook auto-responders can send a message directly to a user who comments on a Facebook post if they have this particular setting. Use this setting for posts intended to trigger engagement by asking questions, offering discounts, etc.
Another example is click-to-messenger ads. They work like regular newsfeed ads but direct the user to a messenger window with your chatbot instead of your website. Ads like these lead to more contacts and therefore generate more leads.
These two tools can be combined and implemented in various ways, including competitions, surveys, quizzes, and more, to engage your customers and keep them loyal to your brand.
3. Use Chatbots for Frequently Asked Questions
Every business has several questions that they are frequently asked. These may be questions about shipping, warranty, pricing, or privacy. That’s why most websites have an FAQ section that visitors either go to or don’t and turn to you instead.
The problem is that answering the same questions repeatedly takes up a lot of time that could be spent on projects that generate revenue and grow your business. This is where chatbots come in.
FAQ chatbots to answer the most FAQs buy you more time to focus on other tasks.
It also means customers get an instant answer to their questions in a mobile-friendly interface so that they can get service anywhere, anytime.
4. Use Chatbots to Provide 24/7 customer support
Chatbots are not only mobile-friendly and can serve customers on the go but also offer 24/7 customer support. When serving customers worldwide, you no longer have to worry about business hours or time zones.
Customer service chatbots work day and night, meaning your customers can interact with them whenever they have a question.
Depending on the feature set you program your bot with, your customers can ask questions, request services, buy products, and much more.
Providing 24/7 chatbot support can increase customer satisfaction and improve your overall customer service. This way, you, the human support team, can only intervene when a more complicated question arises that a chatbot cannot solve. This way, you can provide fast and high-quality support.
5. Use Chatbots to Sell Your Product
Believe it or not, consumers like to buy products from chatbots that offer a personalized shopping experience.
Programming your chatbot with a sales feature can bring you more direct sales, as potential customers can make a purchase directly from the chatbot interface. Chatbots can also shorten the sales cycle if your business relies on lead generation and a sales team to generate value from leads.
The sales process is also simplified as the customer is guided through the sales funnel. While a chatbot may not close the deal for you, it can schedule a call for the customer with your sales reps. And also, scheduling calls as early as possible can considerably accelerate the sales operation.
Plus, you can focus on delivering a high-quality customer experience because your chatbot can take on several other tasks that don’t require human input. Your support, sales, and consumer success teams can focus on onboarding, retention, or loyalty programs, leading to even more sales, fantastic customer satisfaction rates, more contract renewals, and lower churn rates.
6. Use Chatbots to Simplify Your Work Week
There’s no doubt that chatbots are great tools for simplifying a range of tasks: They can generate leads, increase engagement, take care of FAQs, provide 24/7 support and even sell your products and services.
Using chatbots for these and many other functions can save you time and money that you can use for other things.
As with any automation you implement in your business, chatbots can save you countless hours a week and take the pressure off. Implement a chatbot today and reap the rewards tomorrow!
Have you checked out our Get More Sales Chatbot?
It helps ensure your website is in tip-top shape. Check it out now here: Get More Sales Chatbot
Read More: Why your bakery needs a chatbot?