Even with the best product, your business is doomed to fail if you get enough leads. This article will show you some clever ways to generate more leads now.
➠ Optimize your web pages for conversions
All your online lead generation efforts need to begin with your website. It’s no use attracting visitors to your website – whether through Google+, social media, or word of mouth – if those visitors then leave without taking action.
Your website needs to be optimized to get the visitor to do something – whatever that action may be. lead generation is usually about capturing a potential customer’s contact information, such as their name, email address, phone number, and other qualifying characteristics that support your sales process.
How do you do this? As simple as setting up a website these days, that’s no guarantee that your website is optimized for capturing leads. There are certain best practices that all pages of your website should follow to maximize the number of leads you acquire.
Not an expert?
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➠ Run a giveaway or contest
A giveaway or competition can generate a lot of email and social leads in a short time. It works like this: brands offer a prize in exchange for participants who refer friends, share content, and like your social media profiles.
You can get creative with the choice of prizes/rewards and the actions required to earn points (sharing, tagging, recommending, etc.).
➠ Directly engage with leads
Addressing customers directly should be one of your top priorities.
Most companies opt for direct engagement, e.g., through FAQs. However, this is not the most effective way to engage.
On the other hand, direct engagement uses live chat, forums, and help centers where customer service representatives are always present to ensure that every query is appropriately addressed.
More engaged customers lead to better word of mouth and more leads.
➠ Deploy outbound & inbound marketing
According to the statistics, outbound marketing is still more effective than inbound marketing. But that doesn’t mean you should forget about inbound marketing. Make sure to use both approaches in a balanced way, as this will help generate leads and, ultimately, your business.
From an inbound perspective: personalize your email communications and become active in online communities by regularly sharing informative content and solving common customer problems. This will assist you in building healthy relationships with your customers and generate more leads.
➠ Invest in new technology
New technologies are setting the trend in the market. As an example, smartphones are trending all over the world. This shows that you must invest in making your marketing efforts compatible with these devices to reach as many customers as possible.
In short, you should keep an eye on new technologies and channels through which you can gain more customer contacts for your business.
➠ Develop & optimize informative content
It’s undeniable that content can be a great source of web traffic, which leads to more leads. However, it must be informative and appeal to your target audience. Quality content can benefit you by attracting visitors to your website well beyond its publication date. Try to include images, videos, and infographics to increase the amount of content shared and engagement.
➠ Make your Tweets sing
If possible, include images with your tweets to make things more exciting and engaging for your customers.
Also, utilize hashtags to make your content easier to find. The more often you are found, the more leads you will get.
➠ Market through LinkedIn
As we all know, LinkedIn is a business-focused social networking website. It can also prove to be a great platform to attract new customers to your business. LinkedIn also allows users to post content for an already engaged audience.
➠ Answer a question on Quora
Quora is a question-and-answer-based social network where millions of people from different demographics ask questions every day. If you answer enough questions from users, they will become aware of your profile and most likely visit your website.
➠ Comment on other blogs
Writing comments on blogs can help get your name out there and possibly attract new customers. Be generous and helpful with your comments, and people will want to see what you have to offer.
➠ Start to guest blog
Guest blogging can be valuable for lead generation, but only if the following aspects are implemented correctly:
- The articles contain relevant information for the audience.
- They redirect the visitors to an appropriate landing page on your website.
- The article has unique information
- You actively promote the post to use social proof
- Your audience highly regards the website you are blogging for.
➠ Don’t forget your signature
Make your email signature efficient by embedding a link that directs the reader to relevant content. With the help of link integration, there is a greater chance that maximum web traffic will flow to your content.
When you include HTML codes in your emails, test them on all platforms to ensure everything works properly.
➠ Participate in forums
Forums are the ideal place to get to know your customers better. The better you know your customers, the easier it is to contact them with a potential offer.
Be active in forums, exchange ideas with members, and answer their questions.
➠ Interview influencers
Reach out to influencers that your customers respect and interview them for your blog or social channels.
Keep it as simple as possible by asking short/crisp questions and then ask them to share the final product.
Your potential consumer will see this as proof of your credibility and increase your chances of getting new customers.
➠ Share videos on YouTube
YouTube is not only a video organizing service but also a vast search engine. It is more popular than any other social media platform like Facebook, Twitter, Google++, etc.
Compared to other social networking platforms, all posts stay there for a very long time. Therefore, this is the best channel for long-term internet traffic forwarding.
This platform allows you to create and maintain your channel to post videos on specific events, unmissable guides, and other things. This way, you can stand out from your competitors and attract more customers to your business.
➠ Add a Quiz to your blog
Posting a quiz on your blog can make your content engaging and increase the attention of your online audience, and it can even entice readers to share their feedback on your blog and article. This way, you can also build a closer relationship with your audience and gain more leads in the long run.
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