Chatbots are transforming the way people shop online. According to a Hubspot study report, 71% of individuals are willing to use chatbots to solve their problems online quickly, 56% would instead send a message than call customer service, and 53% of people would instead shop with a company they can contact directly via chatbot.
More importantly, chatbots offer several other benefits that can make them extremely useful for eCommerce businesses. Chatbots can be used to manage the following business tasks:
- Providing 24-hour customer service for basic questions: They can provide instant answers to customers through pre-written messages.
- Resolving a customer complaint or issue: Client service representatives can provide more personalized service for inquiries that are not automatically answered by the chatbot.
- Reserving a ticket or completing a purchase: Chatbots essentially take over the work of customer service or sales reps by standardizing and automating the sales and customer service process.
- Subscribe to a newsletter by leaving your email address through the chatbot: You can use chatbots to allow visitors to sign up for your newsletter or leave their contact information by designing an automated conversation that collects their personal information.
This article will discover how to use chatbots to increase your eCommerce sales.
1: Encouraging customers to buy via discounts or coupons
People love discounts and special offers. These tactics are beneficial if you’re a new e-commerce business launching a new product or offering products at a high price and want to make them more affordable.
Using chatbots can encourage customers to buy by offering them discounts when they interact with the bot. With a bot like BotBlocks, you can integrate your Messenger app with a loyalty card chatbot API that creates discount codes in a particular order for each user. The chatbot tracks whether the discount coupon has been used on the backend.
Although discount rates can incentivize first-time buyers, they can also prove helpful in creating loyalty programs. You can integrate your chatbot into your loyalty program and reward customers with “points” if they regularly purchase your products.
For example, when an existing loyal customer is online with the bot, they immediately receive a personalized greeting from the bot and are encouraged to make a purchase based on their buying habits. That can be a great way to engage customers and increase sales.
2: Give product suggestions through interactive quizzes
The wonderful thing regarding chatbots is that you can use them to engage customers online. You can use expressive, emotionally engaging language to liven up the conversation with your customers and make it enjoyable.
One way to achieve this task is to develop interactive quizzes for chatbot conversations. The bot starts with a simple quiz question and builds on the sequential answers to ask the following appropriate questions. Once the client has entered the relevant information, the bot can even make product recommendations that are best for the user.
For example, if you visit Food Network’s Facebook page and start a conversation with the chatbot via Messenger, it can make recipe suggestions, as you can see below.
You will be asked some questions, and depending on your answers, Food Network will look for recipes that best fit your preferences.
To sell a product more effectively or provide customers with information, you should create a chatbot engaging in enjoyable, exploratory conversations. By interacting in this way, you significantly reduce the time it takes to search for products and make shopping very easy for customers.
3: Lower shopping cart abandonment rates
As attention spans get shorter and the choices for customers get bigger every day, it’s not surprising that customers change their minds about the purchase and abandon the cart in the last stage of the eCommerce buying process.
Usually, eCommerce companies send these customers a “shopping cart abandonment email” to recover the lost sales by reminding them to complete their transactions. Studies show that emails typically recover 10-15% of lost cart abandonments, while Messenger reminders via chatbots recover between 13-20% and generate four to ten times more sales. Check out the apps ShopMessage or MindHeroes to effectively reduce abandonment rates.
4: Empower prospects with eBooks, product guides, and whitepapers
Selling isn’t just about effectively marketing your product. It would be best to build relationships with your customers to gain their trust. That’s why content marketing is one of the best ways to inform and engage your users.
In addition to instant interactions, chatbots can also provide downloadable content in the form of eBooks, whitepapers, PDF documents, and infographics. Users can click on the download option within the chatbot and access the documents.
You can also include dynamic and visually appealing content like GIFs and images in your chatbot conversation. If you are an intelligent e-commerce store owner, use content dynamically to help your customers. You’ll see your sales increase in no time.
To make your chatbot work as effectively as possible, it’s essential to get people to start a conversation through your Messenger. For this reason, we recommend advertising your Facebook page and including the call to action in the ad to initiate conversations through your chatbot.
Once you have users interacting with you regularly through your Messenger or chatbot, you can provide them with 24/7 customer support, help them find what they need, provide them with knowledge through insightful content, and even entertain them. That is what makes chatbots an excellent catalyst for increasing eCommerce sales!
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