How to create a chatbot for your website

ChatCompose is a chatbot system that offers a variety of integration channels and use cases, including chatbots for the web.

Installing a chatbot on your company or business’s website covers many needs, from lead generation to online reservations. Everything will be automated, saving you time, optimizing your service, and saving you money. Therefore, it is essential to develop a chatbot for your website.

A chatbot is a message (and sometimes audio) interface created using prepared scripts, questions, and solutions. The chatbot can utilize artificial intelligence to answer inquiries, take orders, perform tasks automatically, and provide any services for which it has been trained. The chatbot can do wonders for your business if you can create and install it on your website.

How to develop a chatbot for your website (with ChatCompose)

To show you how to create a chatbot for your website, you first need to define what use cases you wish to give your chatbot. Although a bot can perform many tasks simultaneously in an automated way, it is good to have it focused on specific goals to achieve them.

Those who want to use a chatbot on their website usually look for use cases like generating leads, making reservations and appointments, and conducting surveys. Based on most of the demands, we will explain how to create a bot for these cases.

Generating leads

Companies and businesses have used more or less sophisticated forms to get potential customers to provide their information for a long time. But lead information, the most valuable asset any company working with customers can possess, is jealously guarded by humans. Many potential customers initially refuse to continue the process when they see a form, whether out of distrust or fatigue. Chatbots can automate the process of lead generation.

The bot can gather all the information that a form would typically collect, but through a conversation that is a bit more subtle and makes the customer feel more comfortable. People are curious by nature and want to keep talking to the chatbot. It has been revealed that 69% of consumers prefer chatbots to communicate with brands quickly. Let s check out a simple example of lead capture with a bot below.

Only fundamental questions like name and email are asked in the previous image. However, ChatCompose allows you to edit the scripts to ask the necessary questions to get all the relevant information. To appoint this use case to your bot, all you have to do is go to Chatbots> Use Cases, and on the Task switch, discover the option Capture Potential Customers or Data Capture. There you will discover a default script that you can edit and customize to fit your company’s needs.

Book appointments and reservations

An essential task for restaurants, health centers, clinics, and beauty salons is automating reservations and appointments. Providing a convenient and hassle-free reservation process helps generate more efficient and faster reservations, increases revenue from reservations, and reduces the likelihood that the customer will abandon the purchase or service.

The chatbot can handle each customer simultaneously without spending resources on an agent or secretary. Let’s look at the following example: Within the ChatCompose platform, you will find a default script for creating reservations or appointments under Chatbots Use Cases, choosing Tasks, and accessing Appointments. Additionally, in the Reservations / Appointments menu, you can personalize your calendar according to the availability of your business or service.

The scripting interface allows you to enable the “Reserve” component for your bot as you script to begin scheduling meetings with the times and dates you marked as available earlier in this section. As you create your script, you can add the “Reserve” component, as shown in the figure, to have the bot suggest reservation options to the user during the conversation.

The chatbot will notify you every time a new reservation is made. The system is responsible for automating this procedure and allowing your users to select their appointment or reservation according to their accessibility and the dates and times you mark as available. This way, your customers won’t have to wait long to contact a member of your team to schedule an appointment.

A ChatBot can assist a client through a discussion flow that reduces the friction when reserving a service. You can also answer customer questions about the service in the same chat.

Frequently asked questions

A chatbot trained to answer frequently asked questions is a great way to improve your customers’ experience on your website. It allows the chatbot to answer the most frequently asked questions about your items or services.

  • To train your chatbot, you have three choices.

  • Use your question and answer pairs.

  • Load a topic

  • Import your questions and answers

You can read the complete guide to training your chatbot with answers here. Remember that the key to meaningful answers is to phrase your questions the way users ask them.

Surveys and feedback

Getting satisfaction surveys, product perspectives, or customer impressions is becoming increasingly complex, and very few customers fill them out because it’s inconvenient and you usually have to follow a link. A chatbot can help by embedding a survey into the conversation.

The information you can gather through your surveys is valuable, helps you enhance your products and solutions, and prepares you to keep up with your customers to have an advantage over your competitors and better understand business trends. But how can you get a customer to tell us what they think? Quite simply, through chatbots. Considering that most people are curious to interact with a bot and that it is straightforward to communicate through these programs, it is possible to install a survey component in our bot so that customers can give their opinion. Let’s take a look at an example:

The image shows the fields containing the questions you want to ask your customers. For example, would you recommend our service to others? Or would you buy from us again? You can find this component under ChatBots Use Cases, under Task, and then Simple Survey. You can edit the script with the questions you want to ask your customers. Then save the script with an ID and specify whether or not you want it to be the default script your bot uses on the web.

If the survey is not the default manuscript but just one of the tasks your bot performs, you can integrate the survey script by adding the </> Script component and selecting the survey script while creating the flow of your main script. This step also applies to adding the lead generation script to your main script.

In this way, bots can become fully functional to perform these tasks, which can be repetitive in many cases and do not require the intervention of a human agent. Also, keep in mind that users don’t want to be redirected to forms or other pages to resolve their queries.

With the bot, all operations can be performed automatically within your website without the need to go to another address or landing page.

Configuration and Installation

Setting up and installing the bot on your website is also very simple. This process takes only a few minutes. Let’s start with the configuration.

Under Properties, there is precisely one section within the platform titled Configurations. Under Settings> General, you need to give your bot a name, create the first message it will give to your website users, and set the notification’s title that will appear in the speech bubble.

However, the essential thing is that you choose the initial component, the name of the script you created that will be played back in the conversation with the user. These settings can be more or less as follows.

On the other hand, if you need bots for individual pages, you can create a new configuration for a specific URL under Settings> Pages. In other words, you can make settings on specific pages to display different messages and components/scripts.

For example, you can display a sales script on product pages, a support script on the contact page, or a reservation script on the appointment page.

Finally, under Settings> Personalization, you will find the design options of your bot. This means you can set the primary color, background color, font type, and even your company logo if you wish. All the changes will be applied automatically.

Once the script is configured, you need to know how to install it. In the left sidebar under “Main,” you will find the “Install” option, and there you can select the “Web” option. This option is relatively easy to find on the platform.

Once you remain in Installation> Web, there are three options from which you need to choose the one that suits you. The first option is web installation. We will provide you with a code that you can paste into the HTML code of your site before closing the tag: you will not see the changes on your site until you have cleared the cache or are working in incognito mode.

All you need to do is install our plugin on your website created with WordPress. To do this, we will give you a plugin from our website, which you will need to upload in the Plugins> Add New> Upload Plugin section. Then you have the WordPress installation. Once the plugin is installed, you will require to provide your user ID, which means you must have an active ChatCompose account. After entering the ID, save the changes, and your chatbot should be visible on your website as you installed it.

Finally, there is the option of Joomla installation via an extension. A plugin also facilitates this Installation. We will provide you with the file you need to install on your Joomla website> Extensions> Manage> Install. Then you need to navigate to Extensions> Plugin and search for “chat composethere, you can activate the plugin or edit it. You must have an ID to save the changes to activate the plugin.

If you don’t have a ChatCompose account, you can create one here as you will need access to our chatbots tools for your website. Bots can’t completely replace human agents at the moment, but they can automate many repetitive or systematic processes that would cost you a lot of resources, staff, and time.

These are just three of the most common use cases companies use on their websites, but the results are scalable enough that you can automate more complicated tasks.

Remember, most of your customers or users don’t want to go through three different pages before getting to the process they’re ultimately looking for. Bots allow users to connect to what they are looking for without leaving your website, just within the conversational interface.

Have you checked out our  Chatbot for a website?

It helps ensure your website is in tip-top shape. Check it out now here: EngagerBot

Read More: Why you should build a Facebook chatbot and Advantages of creating a chatbot on Facebook for your business